Many small businesses are heading into the new year with a lot of fear and uncertainty. Amid the COVID-19 pandemic, a struggling economy and a new presidential administration, planning for the coming year is much more complicated than in years past.
Nobody knows how long it will take for the virus to get under control or what's in store for business owners. Against that backdrop, businesses are preparing for the worst but hoping for the best.
"We built two budgets for 2021," Adam Witty, CEO of marketing and publishing company Advantage|ForbesBooks , told business.com. "We have a worst-case budget if the uncertainty continues and business performance stays consistent with what it's been in the past months and a more aggressive budget reaching toward the goals we originally set."
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Affordable Employee Recognition Ideas - business.com
Recognizing your high-performing employees can lead to higher employee engagement and satisfaction. And since it's been proven that happy employees are more productive employees, instituting employee recognition in your business can help boost your bottom line.
While some might think recognizing employees is a costly venture, it doesn't have to be. There are several ways you can reward employees for their hard work without damaging your bottom line.
Will business travel return to normal after the pandemic? - Marketplace
Before COVID-19, Andrew Mobley said he was on eight to 10 flights a month for his job. He's in sales for RealPage , a property management software company.
"Going from Dallas to LAX and staying in LA for two days, three days, that’s a $4,000 trip," Mobley said.
That's the flight, hotel, rental car, per diem, taking clients out to dinner. He said in March that all stopped. He's doing everything by Zoom these days.
United States of America's $716.2 Billion Defense Budget Analysis Report, FY 2021: Key
Appendix
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Keep holiday gift-giving on budget with these companies that ship free
BATON ROUGE, La. (BRPROUD) — It’s quite possible more retailers will be moving to free shipping as we move through the holiday season.
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MEMPHIS, Tenn. -- Memphis Police are looking for a pair of porch pirates who they say have been stealing packages from people's doorsteps.
One incident happened last Friday evening at an East Memphis home on Hickory Crest Drive. Dan Brenner and his wife Melissa caught the incident on their doorbell camera. In the video, you see a woman come up to the porch, take three packages and run away.
Ankeny small business: Empower front-line employees toward goodwill
The last time we were together I told you a story about the bad experience my wife had at a local restaurant over the price of a burger. If you are a regular reader of this space, then you know that I am an optimist and believe that people and companies can deliver a great experience.
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Over the years, Joanne has had an entrepreneurial spirit which has manifested itself in different business opportunities. Right now, in addition to holding a part time job, she has Joanne's Event Rentals and sells small amounts of Scentsy. According to Wikipedia, "Scentsy is a United States-based multi-level marketing company that sells scented products including wax warmers.
4 Tactics to Include in Your 2021 Marketing Budget - Business 2 Community
Even before the pandemic, companies grappled with their marketing budgets. The casual mention of "next year's campaigns" would send marketers straight to their spreadsheets months in advance to reallocate resources, figure out target audiences, and more.
As decision makers plan their marketing budgets for next year, they will likely dedicate resources to long-term assets (think website overhauls). Also, marketers might prioritize ROI over other metrics and avoid high-risk options. Flexibility is key, and it's time to reevaluate your marketing budget so that it actually meets your company's needs.
Four Tips for Tapping Data and Tech to Make the Case for Legal Budgets in 2021 | Legaltech News
'Too Often Overlooked': Black Women Are Nearly Absent From the Federal Bench—It's Time to Change That
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For the first time in a decade, more CLOs said they planned to cut their overall budgets for the coming year than those who planned to increase spending, according to Altman Weil's latest chief legal officer survey.
Instead of relying on legal tech, some legal departments are looking to reuse or embrace enterprise-level solutions that are already deployed within their organizations. Still, there remain some legal department tasks that agnostic tech just can't crack.
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