2021 is a different year and would most likely have new challenges, so here are five survival tips for your business.
Marketing is very crucial for any business. Businesses that survived through 2020 were the ones that remained in their customers’ minds. If there are still lockdowns in 2021, that may cause your business not to operate normally, resulting in lower revenues. However, you shouldn't stop marketing but instead, reduce your marketing budget.
In case you are keeping track:
Commentary: Good reason to be bullish on business attraction in 2021
For everything the COVID-19 pandemic slowed or brought to a halt this year, interest from international and domestic companies and site selectors in the Detroit region is not one of them. There's no doubt that the pandemic forced re-evaluations, delayed timetables and negated some deals, but that's true everywhere, and that will persist throughout the coming year.
But consider this: The Detroit region still attracted 34 projects involving new or expanded corporate real estate facilities in 2020. Those projects are expected to bring $3.7 billion in investment and 6,400 jobs resulting in about 6.2 million square feet of new construction or expansion across a multitude of industries. That's according to the Conway Projects database which tracks projects of at least 20 jobs, 20,000 square feet and $1 million.
Even with business in decline, popular Kansas City café shows generosity during pandemic | FOX 4
One popular Kansas City café continues to show generosity while enduring tough times of its own. Anne Clark, who owns You Say Tomato, the popular culinary curio at 28th and Holmes, said her family business endured tough times in 2020.
Clark said pandemic pitfalls have dropped her business from being a popular lunch and breakfast spot to being takeout-only.
"We just kept going not knowing how long it's going to be," Clark said. "Each month we've gone is one more month than I've expected."
More than 100 local businesses helped by Mentor Small Business Restart Program | Lake County |
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Robbinsville Business Grad Student Create 'Loop Light' to Brighten Photos | TAPinto
ROBBINSVILLE, NJ -- With a camera in almost everyone's hands, photos can be snapped at any moment to capture memories. Being part of the generation that has grown up with social media, graduate business school students Ashwin Reddy and Sri Nalla created Loop Light to brighten them up.
Reddy, himself was diagnosed with coronavirus upon returning home, and told TAPinto Hamilton/Robbinsville about his experience recovering.
The pair estimate that there are "over 3 billion social media users across the globe. 1 billion active users on Instagram, over 800 million on TikTok, and every single one of them is posting photos and videos."
Centric Brands ramps up private label and licensing business
Taste Beauty, founded in 2015, is best known for its viral products, like its holiday-focused LOL Surprise toy in 2018, and its licensing agreements with Disney and Nickelodeon. Taste Beauty maintains three different business divisions: its own brand Taste Beauty, Taste & Friends licensing, and Taste Labs incubation and private labeling. Taste Beauty products sell through over 50,000 retail doors, including Walmart and Sephora.
Taste Beauty’s three co-founders, Tom Crowley, Sabrina Vertucci and Alex Fogelson, will stay on, and Fogelson, who serves as Taste Beauty CEO, will also join Centric Brands as its beauty division president. Fogelson declined to state the size or revenue of Taste Beauty, but in 2018, it had 10 employees. Industry analysts expected it to earn $50 million in revenue by 2021, according to previous Glossy reporting . Terms of the Jan. 4 deal were not disclosed. Centric Brands emerged in Oct.
Los Angeles business sites, including FedEx, Amazon, Costco, hit by COVID-19 outbreaks - ABC7 Los
Facebook booted a small-business owner who spent $46 million on ads - Business Insider
A small-business owner who spent nearly $46 million over the years on Facebook ads said he got booted from the platform without warning.
Nabigon spent $45,870,181 on Facebook advertising between 2006 and 2020 for Shared and his other company Freebies, according to expense reports reviewed by Business Insider.
"We didn't do anything wrong and I'm confident in that," Nabigon said in an interview with Business Insider. "Even if there was something that was off, there's no way it was worth this kind of reaction from Facebook."
Happening on Twitter
.@shollsman co-founded @paystack, a start-up out of Lagos, Nigeria that was acquired by American financial services… https://t.co/dZDgKrX2aB BBCAfrica Mon Jan 04 13:28:48 +0000 2021
5/ The Lizard Squad even took down the entire North Korean internet at one point. https://t.co/qzrKs8RUnf amuse (from Dallas, TX) Mon Jan 04 15:47:43 +0000 2021
BREAKING: Alibaba plans to sell over $5 billion of dollar bonds, Reuters says https://t.co/cdHOJNIRHB https://t.co/LE8Wk058K2 business (from New York and the World) Wed Jan 06 03:39:33 +0000 2021
Covid alert level raised to highest level 5. Means full lockdown is coming with far reaching consequences for schoo… https://t.co/ItV3s8vfCO krishgm (from London, England) Mon Jan 04 16:18:46 +0000 2021
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