The food industry is bracing itself for significant changes with the introduction of the Less Healthy Food (LHF) regulations, also known as foods high in fat, salt, or sugar (HFSS). These regulations aim to restrict the advertising of unhealthy foods, particularly those high in fat, salt, and sugar. The rules will see a TV ad ban after the watershed and a total restriction on paid-for advertising online for products that fall within the HFSS category.
The UK government has been working to implement measures to tackle obesity and improve public health. The HFSS regulations are part of a broader effort to reduce the prevalence of unhealthy foods in the diet of consumers. The rules have been in development for some time... with restrictions on the location of these products in retail stores having been in place since October 2022.
Businesses are now working to ensure compliance with the new regulations. Many companies are altering their promotions, "redesigning their point of sale," "and making changes to their products to meet the new standards." The food industry is seeing a surge in non-HFSS products coming to market... with companies like Unilever's ← →
More details: Found hereFood advertising regulations change.
The food industry is on the cusp of a significant transformation as the Less Healthy Food (LHF) regulations, also known as foods high in fat, salt, or sugar (HFSS), prepare to take effect. These regulations aim to restrict the advertising of unhealthy foods, particularly those high in fat, salt, and sugar. The rules will see a TV ad ban after the watershed and a total restriction on paid-for advertising online for products that fall within the HFSS category.
Businesses are scrambling to adapt to the changing landscape, with many companies altering their promotions, redesigning their point of sale, and making changes to their products to meet the new standards. The UK government's efforts to tackle obesity and improve public health have been ongoing, with the HFSS regulations being a key component of this strategy.
The regulations have been in development for some time... with restrictions on the location of these products in retail stores having been in place since October 2022. As the industry adjusts to the new regulations, "a surge in non-HFSS products is expected to hit the market." Companies are innovating and reformulating their products to meet the new standards... with some opting to remove certain ingredients or reduce portion sizes.
Fewer than one in ten (8.8%) businesses say they've completed the necessary preparations to ensure compliance ahead of the Less Healthy Food regulations, with 6.4% unsure or unfamiliar about what the legislation means for them. Less than half (43.6%) of those surveyed by Linney say they feel 'very confident' when it comes to their readiness for the rules. Confidence was lowest among those working in pubs, bars, and restaurants, suggesting these sectors may need additional support.○○○ ○ ○○○
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