Source: Visit websiteA well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI.
The best way to stay on top of marketing finances is with an easily repeatable system. The free marketing budget templates below will help you create one so you can categorize expenses, plan ahead, and allocate resources without blowing your budget.
Smartsheet combines everything you appreciate about spreadsheets and relational databases with project management features. Beyond budget tracking, marketing teams can use it to assign tasks, collaborate with each other, and share updates with stakeholders.
You'll get the most from these templates using them inside of Smartsheet. However, there's no free plan.
Smartsheet's simple marketing budget template is beginner-friendly and super straightforward. It comes with the basics any decision maker needs to plan and track marketing expenses — including the ability to show projected costs against your actual budget across every marketing category.
It's easy to track costs by week, month, quarter, or year, so you can increase or decrease spending based on budget availability at any given time.
Once you've entered all of your financial details, the template has built in formulas that handle all of the calculations for you.
I specifically chose this template because it includes all the essentials without going overboard. It has all of the information you need to look at each quarter in isolation and compare to the others on a single page.
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