The Rise Of TikTok Accountants: Helpful Finance Hacks Or Harmful Misinformation?

Reference: Visit website

Bryce Welker is a Certified Public Accountant and owns a portfolio of 20+ test prep websites, including the CPA Exam Guy .

I didn't grow up in a world where tax advice came with trending audio and ring lights.

When I started in accounting, social media was barely on the radar, and AI was something out of a sci-fi movie. These days, it feels like if you haven't made a 30-second video about depreciation, you're not even in public accounting.

I'll admit, I'm a bit of a dinosaur. But even dinosaurs can evolve, and right now, accounting is evolving fast thanks to TikTok, Instagram and the rise of what some call ⁘finfluencers.⁘

On TikTok, hashtags like #TaxTok and #FinanceTips have billions of views.

Scroll for a few minutes and you'll see advice on how to turn your car into a write-off, how to get business credit with zero revenue, or how to pay no taxes ⁘legally.⁘ Some of the content is helpful. Some are optimistic at best. And most of it is coming from people who are not licensed CPAs or even working in the finance industry.

So why is it working?

Because it speaks to the real concerns of a younger generation, many of whom are freelancers, creators or small-business owners. They want answers fast, without jargon or consulting fees. And creators are giving it to them in a format they understand.

It's easy to roll your eyes at viral tax hacks and trendy finance tips, but there are real benefits to this shift, especially when professionals take the lead.

Here's what this new era of financial content is getting right:

• Accessibility: Financial advice is no longer locked behind expensive consultations or hard-to-read IRS documents. Social media brings quick tips to creatives, entrepreneurs and business owners who might not otherwise know where to start.

• Representation: Social media is giving voice to a wider range of experts and audiences. Young professionals, women and accountants of color are building followings and making the finance world feel more relatable and inclusive.