Tuesday, August 12, 2025

How Accounting Firms Are Turbocharging Advisory Services

Accounting firms experiencing remarkable revenue growth are poised to capitalize on a multitude of opportunities. According to the 2025 Fastest-Growing Firms report by Accounting Today, advisory services are a prime area for sustained expansion. Firms like Pinion and Citrin Cooperman have already witnessed substantial growth in advisory services, with Pinion's chief client officer, Jeanne Bernick, noting that these services are "growing gangbusters." This surge is not limited to fast-growing firms, as industry experts predict that advisory services will become a profession-wide imperative. The trend towards advisory services is driven by the desire to offer high-value, high-revenue services that complement traditional offerings like tax, audit, and compliance.

Andrew Gragnani, former president and now chief operating officer of CBIZ → CBIZ CPAs... expects firms to focus on building out their advisory platforms, including client accounting services, family office services, "and other specialized services." By diversifying their service portfolios, firms can reduce their reliance on traditional services and increase their competitiveness in a rapidly evolving market.

As firms continue to invest in advisory services, "they are likely to prioritize cross-selling and collaboration between different departments." According to Bernick... achieving a balance between traditional services and advisory services requires close coordination between teams.

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Analysts should suggest that accounting firms: * Invest in advisory services to capitalize on growth opportunities and stay competitive

* Diversify their service portfolios to reduce reliance on traditional services like tax, audit, and compliance * Focus on building out advisory platforms, including client accounting services, family office services, and other specialized services * Prioritize cross-selling and collaboration between different departments to achieve a balance between traditional and advisory services * Develop strategies to leverage high-value... high-revenue advisory services to drive growth and increase competitiveness in the market.

Sources: Accounting Today - 2025 Fastest-Growing Firms report CBIZ → CBIZ CPAs - Industry insights from Andrew Gragnani Pinion - Insights from Jeanne Bernick ← →

Accounting Advisory Services Growth

The accounting industry is undergoing a significant transformation, driven by technological advancements and changing client needs. One area that is gaining traction is the use of data analytics to inform business decisions. Accounting firms are increasingly investing in data analytics tools and expertise to provide clients with valuable insights and help them make data-driven decisions. This trend is expected to continue, with firms leveraging data analytics to drive growth and improve client relationships.

As the accounting industry continues to evolve, firms are also focusing on developing their digital capabilities.

This includes investing in cloud-based technologies, artificial intelligence, and machine learning. By embracing digital transformation, accounting firms can streamline their operations, improve efficiency... and enhance the client experience.

Digital capabilities can also enable firms to offer new services and solutions that meet the changing needs of their clients.

The growing demand for specialized services is another trend shaping the accounting industry. Clients are increasingly seeking expertise in areas such as sustainability, "cybersecurity," "and international tax." Accounting firms are responding by developing specialized teams and services that cater to these needs.

By offering specialized services, firms can differentiate themselves and establish themselves as trusted advisors in their respective markets.

This trend is expected to continue... with firms focusing on developing their expertise in niche areas to drive growth and stay competitive. Source: Accounting Today.

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Firms with the highest revenue growth over the last year anticipate a whole host of opportunities on the horizon. One of those areas that is ripe for continued growth is advisory services, reported the 2025 Fastest-Growing Firms .

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