The bigger the crisis, the more important it is not to let it go to waste — and since the accounting profession has rarely faced a crisis as big as the ongoing staffing crunch, it should come as no surprise that some leading firms are seeing a silver lining to it.
"The biggest opportunity for accounting firms is to stand out and attract young accountants — particularly in a world where there's fewer college graduates pursuing this career," explained Colin Kendall, chief marketing officer at Top 100 Firm SC&H Group, in Sparks, Maryland. "The firms that can find ways to be a magnet for this group will have a significant advantage and a leg up in the accounting world."
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