Cutting costs has become a necessity for corporate survival, and the marketing budget is often the first one to be affected. But cost-cutting does not have to negatively impact growth and long-term success. In fact, it can actually serve as a catalyst for growth.
Many marketing leaders are facing tough decisions when it comes to reducing budget and trying to decide whether to eliminate programs, people, technology or a combination of two or three. In many companies each of these categories represents about a one-third of the marketing budget and none are useful without the others. The secret to successful cost cutting is taking a pragmatic and strategic approach to the exercise.
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Should Legal Departments Take Control of Cybersecurity Budgets?
Susanna McDonald, chief legal officer of the ACC, expects general counsel to face "the balance of keeping employee's health information private, while also notifying other employees if someone in the office tests positive, and if they might have been exposed."
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"OCA was able to catch the ransomware and limit its impact and will not pay any ransom," the Texas Office of Court Administration said.
Flogas buys Northern Ireland's Budget Energy
Energy company Flogas Ireland has entered the electricity market in Northern Ireland with the acquisition of Budget Energy.
Flogas said the deal marks the largest investment it has made to grow its energy business to date and follows its purchase of Just Energy Ireland in November 2019.
Budget Energy, which trades as BE Energy in the Republic of Ireland, has over 90,000 customers.
Flogas said the acquisition of Budget Energy will enable its expansion into the residential and commercial electricity market in Northern Ireland, where it has been operating for over 30 years in the LPG and more recently, the commercial natural gas market.
Staunton City Council adopts 2021 budget
STAUNTON — Staunton City Council Thursday adopted a budget for fiscal year 2021 that accounts for anticipated revenue loss from the ongoing public health crisis. There is a total reduction of $5.6 million in all funds.
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There is no real estate tax increase in the approved budget. There is a 5% water use fee increase and a 10% refuse and recycling rate increase. These funds are being used for major projects, including pump replacements and pipeline replacements.
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Business, government operate under new rules, market rallies | News, Sports, Jobs - The Sentinel
The outbreak of the coronavirus has dealt a shock to the global economy with unprecedented speed. Following are developments Monday related to national and global response, the work place and the spread of the virus.
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DAY AFTER: States are trying to figure out the safest way to restart their economies despite conflicting guidance out from Washington. The same goes for companies.
— As Apple begins opening stores in the U.S., it will be checking the temperatures of everyone before they can enter and handing out masks to any customer who isn’t wearing one. Like other retailers, Apple will be limiting the number of people inside and doing deep cleanings throughout the day.
Lake-Lehman School Board passes budget, avoids ... tax hike | Times
LEHMAN TWP. — The Lake-Lehman School Board passed a “proposed final budget” with no property tax increase despite a $2 million shortfall that will have to be resolved by the end of June.
The board also pushed the last day of school a week later to June 12, and set two graduation dates: July 24 for a traditional ceremony if possible, and July 27 for an alternative ceremony.
Superintendent James McGovern also defended the decision to set the first day of school this fall for after Labor Day, arguing there are too many uncertainties thanks to the COVID-19 pandemic.
Ask Keith Weed: How much marketing budget should be spent on upskillng marketers? | The Drum
Each week, revered marketer and president of the Advertising Association Keith Weed, who will be one of the speakers at The Drum's Can-Do Festival , will take questions from marketers around the world in an attempt to help solve their problems through is experience of a long, and highly successful career that has seen it all.
Jan Gooding: Given you think marketers are not as well educated as you think they should be about media – what proportion of marketing budget do you think should be invested in developing the skills and capability of marketing people in any given company?
SCVNews.com | Princess Cruises’ Parent Lays Off Employees, Slashes Operating Budget |
Carnival, the world’s largest leisure travel company and cruise operator, took the actions to further strengthen its liquidity in the event of an extended pause in operations due to the COVID-19 pandemic.
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Carnival Corporation was the first to pause the guest cruise operations of some of its brands in the face of the impact of the COVID-19 global pandemic, followed on March 13th by the rest of its brands and the other cruise companies. That action was taken before stay-at-home or shelter-in-place was implemented in the U.S. and before U.S. hotels, airlines, restaurants and other forms of public gathering or transportation began shutting down or limiting service.
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Suppliers, manufacturers, distributors and retailers all collect the value added tax on taxable sales.
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