Wednesday, May 27, 2020

Council Post: 14 Tips For Personalizing Marketing Campaigns On A Budget

One of the downsides of being so interactive with customers is that they tend to expect personalized advertising. Gone are the days when a broad-blanket ad would attract attention and drive sales. Now, consumers are focused on themselves, and it's up to the business to follow that trend and give them what they want. 

Publisher: Forbes
Date: 2020-05-26
Author: Forbes Agency Council
Twitter: @forbes
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And here's another article:

Forbes demands answers on cancelled £60m fund – Daily Business

Scottish Finance Secretary Kate Forbes has demanded the UK Government explain why it has suddenly cancelled a £60 million business support package which she says has already been spent.

On 2 May UK Business Secretary Alok Sharma announced a £617m package of measures to help companies that are not directly paying business rates, such as those operating in shared spaces.

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Following pressure from business groups and the Scottish Tories to match Mr Sharma’s pledge, Ms Forbes committed to spending the money.

Publisher: Daily Business
Date: 2020-05-26T13:46:34 01:00
Twitter: @1dailybusiness
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Compliance Layoffs, Budget Cuts Raise Prospect of Looser Internal Oversight - WSJ

Corporate compliance departments are finding themselves in the crosshairs of corporate cost-cutters, raising concerns about the potential for mistakes or misbehavior to go undetected.

Layoffs and furloughs in compliance departments have arrived in sectors hardest hit by the coronavirus pandemic, according to consultants, researchers and compliance officers. Companies less affected by the downturn are trimming compliance-related expenses or making preparations for possible budget cuts. Some are choosing not to fill open positions or delaying planned investments in technology.

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Publisher: WSJ
Date: 2020-05-25T11:00:00.000Z
Author: Kristin Broughton
Twitter: @WSJ
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Alley Theatre Laying Off Workers, Cutting Budget In Response To Coronavirus Pandemic –

The Alley Theatre will again lay off staff members and reduce its annual operating budget in response to a major loss of income from the COVID-19 pandemic, the company announced Friday.

The Alley did not say how many employees would be laid off, but the theater company said last week that any remaining staff would take pay cuts, and that it would cut its $20 million budget by 35%, to $13 million.

The 2020-21 season will be trimmed from eight plays to five, plus A Christmas Carol . The company will also cancel its "Alley All New Festival," and plans to offer a free reading series instead.

Publisher: Houston Public Media
Date: 2020-05-26T15:17:21-05:00
Author: https www houstonpublicmedia org articles author catherine lu
Twitter: @houstonpubmedia
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Quite a lot has been going on:

Linden NJ school budget again has zero tax increase

LINDEN – The budget for Linden Public Schools unanimously was approved during a virtual conferencing hearing April 30, according to Gregory R. Martucci, school board president.

Martucci, a certified business administrator, and Vice President Katarzyna Kozak, who holds a Master of Business Administration degree, recommended acceptance of the budget as presented, the school board stated. The entire board authorized Business Administrator/Board Secretary Kathleen A. Gaylord to forward the final operating budget of $138,471,468 to the executive county superintendent for approval.

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Publisher: MY CENTRAL JERSEY
Twitter: @MyCentralJersey
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McLaren to Lay Off a Quarter of Its Workforce in Major Restructuring - The Drive

"We now have no other choice but to reduce the size of our workforce," Walsh said. "This is undoubtedly a challenging time for our company, and particularly our people, but we plan to emerge as an efficient, sustainable business with a clear course for returning to growth."

McLaren's F1 footprint was set to shrink either way with the upcoming $145 million budget cap for 2021. Other teams with deep pockets such as Red Bull, Ferrari, and Mercedes will likely take similar action. McLaren, a less cash-infused midfield team, has more to gain by working under the new budget cap. 

Publisher: The Drive
Author: Peter Holderith
Twitter: @thedrive
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In the Works: Skate park gets funding | Business | hermistonherald.com

Hermiston Herald news editor and reporter covering city government and economic development in Hermiston, Umatilla, Stanfield and Echo.

Publisher: Hermiston Herald
Author: JADE MCDOWELL News Editor
Twitter: @HermistonHerald
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Wyoming Area passes budget with no tax hike | Times Leader

EXETER — Wyoming Area School Board passed a final proposed budget Wednesday with no property tax increase, avoiding — at least for now — a 4.2 percent increase that had been included in a preliminary budget passed in January.

Business Consultant Tom Melone outlined numerous things that have changed since then, thanks to the economic slowdown of the COVID-19 pandemic. It’s a litany he’s done at other districts where he serves the same role, and that other business managers have given as well.

Publisher: Times Leader
Date: 2020-05-26T23:59 00:00
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