As a stakeholder in your company's brand, you understand how important it is to invest in branding right now. People are watching how your business is responding to the uncertainty of COVID-19 and it's up to you to share your story in the right light. To do so, you must convince your chief financial officer (CFO) of its importance, which is hard to do when budgets are tight and resources are dwindling. However, it's not impossible.
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As the world changes due to COVID-19, companies must reposition themselves at breakneck speed to more compassionately capture the world's attention. Marketers need to pivot their story to customers and recruiters must do the same for candidates. Both groups are responsible for sharing their company's response to the pandemic, whether through recruitment marketing or traditional marketing.
Quite a lot has been going on:
San Antonio's 4 top spots to score gelato on a budget
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Hoodline crunched the numbers to find the best affordable gelato hot spots in San Antonio, using both Yelp data and our own secret sauce to produce a ranked list of the best spots to meet your needs.
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Topping the list is South Alamode Panini & Gelato Company . Located at 1420 S. Alamo St., Suite 102B, in King William, the Italian spot, which offers gelato and more, is the highest-rated inexpensive gelato spot in San Antonio, boasting 4.5 stars out of 257 reviews on Yelp.
Crisis Management: 6 Considerations for the Marketing Budget
Last year, most marketing managers didn't think budget cuts were on the horizon for 2020. In fact, according to the Gartner CMO Spend Survey 2019-2020 released in October of 2019, only 18% of survey respondents believed they'd have to deal with budget cuts within the next year.
Of course, no one could have predicted a few months later those same marketers would be faced with the COVID-19 world health pandemic. Marketers naturally are dealing with a different playbook: pushing out content with different tones, debating on campaign timing or maybe even more drastic measures like marketing with a smaller team and reduced budgets.
Newsom's coronavirus-mask deal with Chinese firm draws concern - Los Angeles Times
But almost two weeks after he announced the deal during a cable TV interview, very few details have been disclosed. The governor's advisors have so far declined requests for information about the agreement with BYD, the Chinese electric car manufacturer hired to produce the masks, though the state has already wired the company the first installment of $495 million.
"I'm for outcome here," Newsom shot back when asked by a reporter about withholding the contract's details. "Some are consumed by process, personality, intrigue. Who's up, who's down. We are for actually solving a major, major problem — not only for the state but potentially a template for the country."
And here's another article:
Husky Energy, Crescent Point slash 2020 budgets again as oil prices plunge | Financial Post
TORONTO — Husky Energy Inc. and Crescent Point Energy Corp. on Monday slashed 2020 capital spending for a second time and throttled back production, days after Canada’s federal government offered financial relief to the hard-hit sector.
Oil and gas producers are cutting output and spending to cope with the fallout from sweeping measures to contain the spread of the novel coronavirus, which has grounded commercial aircraft and shut down major cities.
NYC & Company, New York City's tourism promotion agency, will furlough half its staff
The $20.9 million NYC & Company received from the city in 2019 represented roughly half of the agency's $39.9 budget. The nonprofit's funding is not slated to be cut in Mayor Bill de Blasio's 2021 budget proposal. But other revenue streams have been cut off by the crisis.
"With the business community largely closed, revenue from advertising, promotions and membership activity is severely impacted," Heywood said. "Therefore, difficult decisions had to be made to balance the budget while preserving working capital for future tourism recovery efforts."
Assessor: In pandemic, team effort needed on county budget - The Daily Memphian
How Can Startups Find Creative Graphic Design Companies for their Digital Marketing Needs on a
Today, the business world has become the most competitive and challenging phenomenon. Information Technology is the key factor of change. Quality presentation and unique graphic designing have become the necessity to grow the business and to develop an image in the local market, domestic market, or global market. Graphic designing is among those booming IT services that has made its impact on every business industry.
Many people think graphic design is limited to logo design, website design, or mobile apps design. But very few people understand that graphic designing plays a very important role in a digital marketing campaign. Either it is social media marketing, blogging, or display advertising marketing; quality and creative graphics can make a huge difference to achieve the desired results in any marketing campaign.
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